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Our mission

Since it started in 2014, Cook it has made it its mission to reduce food waste in Quebec’s household and we also tackled the weekly puzzle of meal planning. Our service is a ready-to-use solution to food waste and brings a breath of fresh air to the kitchen of our customers.


Food waste

Food waste is an undeniable environmental scourge. Each year 1.3 billion tons of food is wasted. This represents a third of what’s globally produced for human consumption. In Canada only 71% of the calories bought are consumed. The rest of the food is either spoiled or wasted in stores, households, institutions, restaurants or when preparing meals (Statistics Canada, 2009). 30 billion dollars worth of food is wasted each year in Canada.

Food waste breaks down in two wide categories.

  1. Waste in the industry: This happens even before customers go to the store. This is the waste happening at the production, transportation and distribution stages and when food items are put up for sale. To put it another way, it is the cumulative of what is wasted from the farm to the store. In money worth, 53% of food waste occurs during that step.
  2. Consumers waste:: This happens after the purchase in groceries. It infers to food that was thrown away because it was not consumed or prepared quickly enough. According to a recent study conducted by the Chaire de recherche UQAM sur la transition écologique, 47% of the total economic worth linked to food waste comes directly from households.1

Cook it business model allows to reduce significantly food waste from both these categories.

At Cook it, only one or two percent of food is not used at the production stage.

Resolve the problem with supplying

At Cook it, only one or two percent of food is not used at the production stage. The phenomenon is attributable to the fact that we order our products according to the recurring items we find in our customers shopping carts. We reduce the waste by coordinating our purchases in sync with our real needs.

The greatest part is that the little leftovers we have after production are redistributed to either SOS Itinérance or to our employees.

At Cook it, nothing is lost, everything is shared!

Resolve the problem with pre-portioning

According to the results of a study published in Protégez-vous magazine (October 2018), 58% of Quebecers throw an estimated extra bag of groceries.
Thanks to pre-portioning, Cook it can significantly reduce this average. Farewell to the sour cream pot left on the fridge shelves after taco Tuesday. We deliver only what you need.

Our commitment in regards to packing

At Cook it we are very aware of the impact on the environment linked to the packaging of our products. In Quebec, 7.9% of the total GHG emission comes from garbage. From this percentage 25% comes from the landfill of pulp and paper.

These are the reasons why we decided to put in place some initiatives aiming at making our business eco-friendlier:

  1. Our box is made of 100% recyclable materials (yes, even the ice-packs!).
  2. We are developing a reusable containers pilot project.

Sustainable Kit

With the Sustainable Kit, Cook it hopes to make a difference in the Meal Kits industry by becoming a pioneer in more sustainable and eco-friendly practices when it comes to packing.

Not only we will reduce the wrapping materials linked to our business model, but we also think the initiative will make it easier for our clients to go towards a zero-waste lifestyle. You won’t need to carry your reusable bags and mason jars to the only bulk store of the neighbourhood, Cook it will deliver the ingredients wherever you want.

The plan is to reduce our consumption of non-reusable materials as much as possible. This way:

  1. Cook it boxes will be replaced with an insulated bag.
  2. The food bags containing the ingredients will be replaced with fabric pouches.
  3. We will say goodbye to our meal kits single use containers. Ingredients will now exclusively be packed in reusable containers.
  4. The consumption of non-reusable plastics will be brought down to a minimum, while respecting our sanitary norms as well as the MAPAQ norms.
  5. Our reusable containers are made in Canada are recyclable when they have been used to their full potential.

Vegetarian plan

According to a study made by the University of British Columbia, the animal agriculture industry is responsible for 18% of total global greenhouse gases. Depending on the type of animal product (eggs, milk, beef, pork, etc.) and the rearing method, animal protein production can require a hundred times more energy.

The numbers speak for themselves, meat consumption encourages an industry that is very harmful for the environment. Cook it thinks reducing our meat consumption can have a real impact and that is why we offer a vegetarian plan to our clients. The goal of this plan is to showcase our delicious vegetarian recipes to a lower cost than the original meal plan so it becomes a more accessible lifestyle.

Cook it offers 3 meal kits to its customers each week, in addition to 2 ready to eat vegetarian meals and vegetarian lunch options from Aux Vivres.

Cook it thinks reducing our meat consumption can have a real impact and that is why we offer a vegetarian plan to our clients.


Cook it is aware of the impact its delivery methods have on the environment. In that optic, we decided to initiate some solutions that will help us reduce it :

  1. Cook it is asking delivery companies to replace at least 10% of their cars by electric ones by 2019.
  2. The Sustainable Kits will be delivered by bike in the region of Montreal.


Cook it is committing to adopt supplying practices that will reduce its impact on the environment:

  1. Recipes created depending on the seasonal ingredients available.
  2. Use of local ingredients when they are in season (at all times at least 50% of the ingredients found in the box are local).
  3. When possible, we get our supplies from small producers.

Sustainable fishing

At Cook it, we are proud to show our support for the Ocean Wise Seafood program as an official partner.

Ocean Wise is a not-for-profit organization dedicated to inspiring the global community to join forces to protect the health of our oceans. The Ocean Wise Seafood team works with companies in the food sector to raise awareness about responsible solutions related to fisheries and aquaculture.

The presence of the Ocean Wise logo on a product or recipe means that you are making a responsible choice that contributes to the protection of the ocean and all of its living organisms.

What makes Ocean Wise Seafood sustainable?

  1. Harvesting that ensures healthy and resilient stocks
  2. Effective and adaptive management of ocean activities
  3. Limited negative impacts on habitats and other species

We all have a connection to the ocean, no matter how close we are to the coast. Together, we can make a difference by doing our part to protect marine environments for future generations.


As of 2020, Cook it will tag the ingredients and indicate where they come from on recipe cards available online.

Green Marketing

Looking forward, Cook it will stop using paper for promotional purpose as much as possible.


Cook it offers flexible schedules to its office employees so they can skip the traffic.

Newcomers integration

We think it is of capital importance to integrate newcomers in their workplace. Our company always welcomed them with open arms and has not regretted it a day ever since! The initiative allows newcomers to get familiar with Quebec’s labour market demands as well as slowly integrating the French language to their daily lives.


Integration is partly done through work, but work can also represent an obstacle to the learning process. To make it easier for our employees, we offer French lessons during working hours. Each week we offer them three hours of classes with a French teacher. Our employees can practice their French grammar in their work environment while being supported by a legitimate teacher.

Integrating people living with intellectual disability

We also work hand in hand with organisations that foster the integration of individuals living with an intellectual disability on the labour market. In partnership with l’École Antoine-de-Saint-Exupéry and CIUSSS du Centre-sud-de-l'île-de-Montréal, we host a couple interns which perform simple production tasks and work for three days a week. The initiative allows them to develop their social skills, showcase their professional value as well as helping them build a sense of self-efficacy. The project contributes to Quebec’s economic development and helps filling society’s labour shortage.

Cook it also promotes social integration by collaborating with Axia, whose mission is to provide quality jobs to people living with disabilities. Part of the portioning of our food is done through this company.

1 Le gaspillage alimentaire entre la distribution au détail et la consommation, Contributions de la Chaire de recherche UQAM sur la transition écologique no 5, Éliane Brisebois et René Audet, 2018, p.8

2 Inventaire québécois des émissions de gaz à effets de serre en 2015 et de leur évolution depuis 1990, Gouvernement du Québec, 2018, p.7

3 The University of British Colombia. Environmental impact of meat consumption. Récupéré de http://cases.open.ubc.ca/environmental-impact-of-meat-consumption/

4 Carlsson-Kanyama, Annika. Climate change and dietary choices -- how can emissions of greenhouse gases from food consumption be reduced?. Food Policy, 1998, vol. 23, issue 3-4, 277-293.